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Organic Reach

  • What is it? Organic reach refers to the people who see your content naturally, without any paid promotion. It’s like word-of-mouth marketing. 
  • How does it work? Your content appears in users’ feeds because they follow you, share your posts, or find your hashtags. 
  • Pros: It’s free, builds genuine connections, and nurtures relationships. 
  • Cons: Limited reach and slower growth.

Paid Reach

  • What is it? Paid reach involves promoting your content through ads. You pay to reach a broader audience. 
  • How does it work? You set a budget, target specific demographics, and your content appears as sponsored posts. 
  • Pros: Wider audience, faster results, and precise targeting. 
  • Cons: Costs money and may feel less authentic.

Which Should You Use?

  • Balance: A mix of both is ideal. Organic for authenticity, paid for wider exposure. 
  • Goals: Use organic for community-building and paid for specific campaigns or product launches.

Remember, it’s like cooking: organic is your secret family recipe, and paid is the fancy restaurant you visit occasionally. Both have their place! 

Stay tuned for more insights!

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